#TeenStrategy Objective:

Generate authentic imagery of young people that conveyed 1) isolation and 2) friendship

#TeenStrategy Solution:

Source, commission and mentor a talented and aspiring young photographer to take a series of shots that utilised her youth networks and local geographic knowledge of youth-orientated ‘off-the-grid’ locations.

Activated #TeenStrategy:

• Connecting the client to the photography
• Disseminating the organisations strategic brief into youth-understanding language
• Pre-shoot learning workshop
• Advice on managing models and
• Regular mentoring and advice
• Imagery supplied to client

#TeenStrategy Success:

Full suite of imagery covering both areas that could be used across the Children’s Society’s material.