#TeenStrategy Objective:

Encourage employers to employ or offer placements to young people who were long-term unemployed.

#TeenStrategy Solution:

Create a co-creation project that would communicate the benefits of employing young people whilst also giving the participants valuable work experience that would aid their future employment.

Activated #TeenStrategy:

• 10 long-term unemployed young people sourced and recruited to the project
• Six sessions delivered over six weeks taking the group though the process of developing a campaign including research, creation of moodboards, key messages, creative development, presenting to the client and channel distribution of material.
• Creation of a visual brand & promotional film
• Documentation of the process into a secondary film for partners and stakeholders

#TeenStrategy Success:

• Innovative approach that generated large numbers of vacancies and enquiries within the local economy
• Creation of a ‘brand’ that could be used for subsequent activity
• Substantial local PR generated
• Two members of the group immediately employed as a result of participating in the project

Film produced with Headstart participants to demonstrate the benefits of employing long-term unemployed young people.