#TeenStrategy Objective:

Address the low awareness and interest in Apprenticeships to young people in Merseyside particularly within deprived and hard-to-reach communities.

#TeenStrategy Solution:

Understand the issues around the apathy towards Apprenticeships and create a campaign that would address this and increase application rates.

Activated #TeenStrategy:

• Arranged and delivered research with target groups
• Gained understanding of the barriers to engage
• Worked with young people to create an engaging campaign
• Developed the ‘Career take-off’ concept with a ‘live information’ device
• Distributed personalised material via multiple channels

#TeenStrategy Success:

• The ‘Takeoff’ campaign resulted in a significant numbers of young people attending apprenticeship events and signing up to the national Apprenticeship database
• The ‘career take-off’ brand was nationally applauded and resulted in an invitation to speak at the national ERSA Employability Conference