#TeenStrategy Objective:

Raise the profile of engineering apprenticeship to school leavers and generate vacancies from local employers.

#TeenStrategy Solution:

Deliver an in-house marketing function responsible for all activity and management of all communication channels.

Activated #TeenStrategy:

• Management of marketing function
• Production of numerous campaigns and marketing collateral
• Extensive campaigns around the recruitment of engineering apprenticeships
• Deliver the ‘Big Ideas’ campaign to cover a ‘double-recruitment’ year due to national changes in apprenticeship funding
• Keep the organisation at the forefront of industry developments

#TeenStrategy Success:

• Year on year increase in revenue
• Recruitment targets achieved including the ‘double-recruitment’ year