#TeenStrategy Objective:

Generate awareness and applications for the first Studio School to open in the UK – The Creative & Media Studio School.

#TeenStrategy Solution:

Following a period of community consultation we co-created a campaign with potential students that showcased the subjects and disciplines offered by the new learning facility.

Activated #TeenStrategy:

• Created the ‘New Blood’ campaign and utilised the skills of over 50 students in graphic design, photography, costume design and theatrical make-up to create a visually stunning campaign
• Created and managed the area-wide multi-channel activation strategy
• Delivered an outsourced communications department for the new school - managing press enquires and all external communications including social media activity
• Subsequent activity including production of all promotional activity including prospectus design and brochure production

#TeenStrategy Success:

• Recruitment exceeded expected targets
• Campaign activity and approach used as a beacon of best practice of other Studio Schools opening
• Multiple invitations to speak at events and meetings to help other schools launch successfully