In addition to surveying over 1500 young people, we also ran a number of focus groups to deep-dive further into the research.

All the insight was evaluated and a detailed report was produced that facilitated the discussions of 200 key influencers at the Key Cities Changing the future event held in July 2018.

#TeenStrategy Objective:

• Gain insight of young people across 20 key cities areas
• Produce a report for key decision makers that will enable understanding of the issues faced by 14-25 year olds
• Provide data and anecdotal evidence that will underpin discussion at the 'Change the future' event 
• Ensure that the 'voice of young people' was heard thoughout the event

#TeenStrategy Solution:

• Engage the target audience through key influencers such as local authority officers, youth groups, schools, colleges, work-based learning providers and other audience-facing groups
• Create branding, engaging messages and visuals that will support influeners to encourage the target audience to undertaken the questionnaire
• Produce a questionnaire covering a range of subjects that will keep respondents engaged throughout

Activated #TeenStrategy:

• Creating the "Changing the future' and '15 minutes to change your future' concepts and all associated branding
• Creation of an influencer's 'Guide to Distributing the Youth Quesionnaire' complete with support assets for use across social media
• Copy writing and creating an online questionnaire featuring 65 questions
• Arranging and delivering three focus groups in locations around the UK
• Production of the Changing the future: Youth insight report
• Production of three films to be shown during the event featuring young people discussing the key findings of the the report

#TeenStrategy Success:

• 1,721 young people completing the survey
• 35 young people taking part in focus groups
• Responses from all Key Cities areas
• 23 key issues and insights raised for discussion